Just because something is an opportunity doesn’t mean you have to grab it.
Do you suffer from the Shiny Object Syndrome?
Yes, it actually has a name and you can even call it Objectivius Shinium Syndromus. It means a common malady shared by people who are attracted to all the new online business opportunities and move from one to the next whenever the next one comes along.
I don’t even have to tell you that this is a bad idea because obviously it is.
Yet, so many people repeatedly succomb to the temptation that the latest glittering opportunity offers.
Do you find yourself doing any of these kinds of things:
- Buying the latest fitness DVD and then not finishing it and simply adding it to your neglected collection?
- Learning about the trending new social media platform, joining it and then abandoning it pretty soon?
- Joining yet another Facebook group that turns out to not be helpful to you?
Oh no! You are a Shiny Object Syndrome sufferer!
Of course there are times when the latest and greatest offering does fit your niche perfectly. That can be a good thing.
Usually, though, it is a complete waste of your time to grasp at each new straw.
It has become quite common knowledge that multitasking wrecks your productivity.
Grabbing each new straw is, of course, a form of multitasking but it is even worse. It doesn’t just help you lose seconds of your time. No, it accounts for the loss of hours – repeatedly.
I doubt that many entrepreneurs actually prefer to lose precious hours. Yet, the human mind tends to dabble in shiny objects – often.
How do you differentiate between shiny new objects and something I’ve just discovered that will actually help my business?
- Ask yourself if it is right for your business. Just because people are raving about the new gadget doesn’t mean that it will work well for you.
- Consider whether you have the time and energy it will require to make it successful.
- Decide what you would need to stop doing in order to be able to give this the time it would require to implement.
If you say yes to the first and second points above, then you need to think about the third one carefully.
If you were going to drop something you currently use anyway and feel that the new tactic is an excellent replacement for it, then maybe it is worth doing.
If you are simply adding another strategy that will use up your precious time, I would definitely advise against it.
I am currently offering a program on simplifying your business. As you might guess, I’m not in favor of adding new, time grabbing activities to what you currently have on your busy agenda.
Instead, I suggest a process which helps you eliminate strategies that haven’t been producing results for you. Those that don’t bring you new clients who are perfect for your offerings and that you will enjoy working with.
You can check out my program here. It is affordable and doesn’t eat up large chunks of your time.
Do you tend to be seduced by the latest shiny objects? Tell us in the comments how you handle them.