Do you wonder if the services or products that you market are good enough?
Are you unsure about your ability to help the people you want to serve?
This uncertainty is very common among new business owners. Especially women.
It is sad that we women are still influenced by old feelings that we are not good enough.
This usually is a result of our growing up years.
For me, the daughter of a minister who didn’t want his children to be seen as precocious or pushy, as was often the case with pk’s, (preachers’ kids), I was taught to keep quiet. I was to not volunteer unless nobody else did. I was discouraged from aiming high – kind of funny considering I became a pilot. HaHa. When I mentioned that I wanted to do something, the usual answer was that I couldn’t.
Luckily, I’m a person who takes discouraging words as a challenge. My response was always to say, to myself, “Oh yes I can!”
That isn’t the reaction that most people have to put downs. They tend to feel that if someone else, and especially an authority figure says not to try something, that they’d better forget about attempting what they wanted.
I hope you don’t let other people keep you from feeling confident. Often it’s our friends and family who say things that erode our optimism. That can be because of jealousy or a sincere motive of helping us avoid disappointment.
When I started my first business, my flight school, there were only two people who encouraged me. Everyone else told me I was doomed to fail! Fortunately I ignored the many and enjoyed the bolstering words of the two. My school was very successful and I enjoyed running it for 20 years.
I believe the best way to achieve confidence in our offerings is to be sure that we are providing solutions to our ideal clients’ problems.
As I mentioned in my recent post, “Do You Hate Marketing?” the way to feel good about selling is to find out exactly what they want and need. Asking them is the best way to determine that and I recommend in-person conversations if they are local or phone calls if not. The reason is that you can ask questions based on what they have told you in their answers to your first ones. Emails work too.
If you don’t have any current ideal clients, ask people who fit the description who you want to work with.
You can also go where they hang out and talk about their problems.
Once you have determined what the problems are, you can tailor your offerings to solving them. When you market your services or products, be sure to use the words that these people use when describing their frustrations. That way, you can be sure that you are speaking directly to them and that they will see that you do indeed offer just what they need.
The confidence that comes through when you are proud of your services and know that they will be helpful also reassures the potential buyers that you can help them.
Do you feel confident about your offerings? Have you asked your ideal clients what they need?