How to be Confident About the Services You Offer

confident womanDo you wonder if the services or products that you market are good enough?

Are you unsure about your ability to help the people you want to serve?

This uncertainty is very common among new business owners. Especially women.

It is sad that we women are still influenced by old feelings that we are not good enough.

This usually is a result of our growing up years.

For me, the daughter of a minister who didn’t want his children to be seen as precocious or pushy, as was often the case with pk’s, (preachers’ kids), I was taught to keep quiet. I was to not volunteer unless nobody else did.  I was discouraged from aiming high – kind of funny considering I became a pilot. HaHa. When I mentioned that I wanted to do something, the usual answer was that I couldn’t.

disapprovalLuckily, I’m a person who takes discouraging words as a challenge. My response was always to say, to myself, “Oh yes I can!”

That isn’t the reaction that most people have to put downs. They tend to feel that if someone else, and especially an authority figure says not to try something, that they’d better forget about attempting what they wanted.

I hope you don’t let other people keep you from feeling confident. Often it’s our friends and family who say things that erode our optimism. That can be because of jealousy or a sincere motive of helping us avoid disappointment.

When I started my first business, my flight school, there were only two people who encouraged me. Everyone else told me I was doomed to fail! Fortunately I ignored the many and enjoyed the bolstering words of the two. My school was very successful and I enjoyed running it for 20 years.

I believe the best way to achieve confidence in our offerings is to be sure that we are providing solutions to our ideal clients’ problems.

woman talking on phoneAs I mentioned in my recent post, “Do You Hate Marketing?” the way to feel good about selling is to find out exactly what they want and need. Asking them is the best way to determine that and I recommend in-person conversations if they are local or phone calls if not. The reason is that you can ask questions based on what they have told you in their answers to your first ones. Emails work too.

If you don’t have any current ideal clients, ask people who fit the description who you want to work with.

You can also go where they hang out and talk about their problems.

Once you have determined what the problems are, you can tailor your offerings to solving them. When you market your services or products, be sure to use the words that these people use when describing their frustrations. That way, you can be sure that you are speaking directly to them and that they will see that you do indeed offer just what they need.

The confidence that comes through when you are proud of your services and know that they will be helpful also reassures the potential buyers that you can help them.

Do you feel confident about your offerings? Have you asked your ideal clients what they need?

Please follow and like us:


  1. I also take “you can’t” as a challenge. This was a good boost for me today. I am in a transition so this was helpful to read.

  2. Such a true post, Beth! Isn’t it funny how who we are comes shining through, no matter what we’re trying to convey 🙂
    My editing is pretty expensive. But I give great value–and I know it. So I always have that confidence when speaking with a potential client.
    Great post!

    • Knowing that your service is very valuable is the key to being confident when you are talking with potential clients, Susan. The person reacts to how you present yourself.

  3. You are most definitely the ‘take the challenge’ kind of woman Beth. That’s why I like having you in my circle of friends. You’re my kind of entrepreneur.

  4. When reading the first part of this post, I couldn’t help but think of my early years, Beth. I had a mother who believed I could do anything, which was very supportive and encouraging. More often than not, I did follow my own path (especially going to business school when there were only 4 girls in a class of 400), and questioned the status quo in my own shy ways.

    On the marketing part of your piece, I couldn’t help think of one of the great online marketing “launch” gurus, Jeff Walker, and his “seed” project formula, where literally the project takes form by a series of steps that let your followers/clients tell you what they would like the project to be. Not as blatantly as that, however, it is a fascinating way to create the products and services that your potential customer base actually wants. And a great way to build confidence and “know” you are offering value to others.

    • Hi Beverley! I like that you related your own experience of how you grew up. Yes, Jeff Walker’s formula is great way to learn to offer the right services or products for your ideal client.

  5. You’re right so many women believe they are not good enough. I too suffer from this from time to time. With each new business I opened, I would swing like a pendulum between “I can do this”, to “OMG what was I thinking” The pendulum swings a lot less frequently and I think part of getting past those thoughts is to expect them, and still move on.

    • Lisa, I’m glad to hear that the pendulum swings less often for you now. You’re right that knowing that the thoughts will happen helps a lot so that we can move instead of being stuck.

  6. I believe our early experiences in life set the tone for confidence. I won’t go into my history, which is a fascinating success story, but basically had to operate from a survival mentality. A recent personality test verified I am a ‘challenger’ always have been & think I always will be. I love that I have self- confidence to speak up, speak out, learn, try new things, ask for help, etc.

  7. Self-confidence is so important. But if you are not self-confident, a saying comes to mind, “fake it till you make it.” Thanks for sharing your wisdom.

  8. Mindset is a HUGE part of who we are as individuals and how we are (or aren’t) successful. We’re changing our business to be less broad and have decided upon a niche that we know we work well with and can help. I’ve been talking and listening to the people in this niche and hope to tailor our services and products to what they need. Not concentrating on a niche has led to time wasting because ‘everyone’ is not your ideal client. Terrific post Beth!

    • Thank you, Meghan. I’m glad my post was timely for you. I’m so happy to hear that you’ve been engaging with the people in your niche and planning to make changes as a result.

  9. Yes Beth, I am very confident about my website design offerings. Addressing my ideal client’s needs was the advice given to me during a coaching session back in 2010. You’re so right, using the words that our ideal clients use when describing their frustrations is exactly what a good copywriter would do, and so should we.

  10. Beth this is so odd you brought this up! I used to be more confident taking on whatever challenge came my way. I learned a lot from my mom as well as comments I would read from notable women like Eleanor Roosevelt. But lately, as I am into that second half of life, it’s started to wear on me. I love this reminder when you said, “I hope you don’t let other people keep you from feeling confident.”

    • Patricia, I’m glad my reminder was helpful. We really need to guard against the unkind words and actions that people sometimes hurl at us. You are a very capable woman. Don’t forget that!

  11. Beth – thanks for the post. I consider my writing to be my flagship business and I do try to think about what problems I am solving for my clients (customers). Even though my recent book, Sweet Dreams, is a work of fiction, I feel that its “problem solving” comes by being a voice for readers who identify with my characters. I firmly believe that helping people via storytelling is huge. And as you’ve said, if I can connect with my readers in THEIR own language, well, so much the better! In fact, I feel that writing a sentence that’s grammatically incorrect but resonates with the reader trumps a perfectly constructed sentence – every time.

  12. Beth, I believe it.. the yes you can and taking it as a challenge.. and I must admit, you have surely come a long way in the time that I have known you… congrats and way to grow girl!

    To your topic… I don’t really question what I offer too often, because I believe in what I do.. however, with the ‘rules’ always changing (FB and Google), it sure does make it harder.

  13. Excellent post and a fascinating look into your history. I had no idea you were a PK! I was fortunate in that my mom was my biggest booster. She always encouraged me in whatever fantasy I had at the moment — and I had a bunch of them before I settled on journalism. Re ideal clients: I have asked them and have been amazed at the response. What is less than gratifying for me, however, is that even giving them what they want, they are reluctant to commit — they (women, all of them) don’t think they’re worth it. Sad commentary.

6 Steps to Attracting Your Perfect Client

Request our FREE report "6 Steps to Attracting Your Perfect Client” and we’ll show you a step-by-step system to get your ideal clients to search for you and BEG YOU TO TAKE THEIR MONEY!

We value your privacy and would never spam you