People ask me why I chose Encore Women for the name of my business.
Isn’t an encore an afterthought?
No! As a musician I know that the encore tends to be the prettiest piece of music.
The flashiest too. People tend to love encores and applaud enthusiastically.
When you create your encore business, you want to do it so that you can offer something special to the world. Something you feel passionate about.
Most likely you spent the bulk of your career working for somebody else. Someone who called all the shots and made the big money. That person was in the spotlight.
If you become an Encore Woman, you walk away from being an employee and become the one who makes the decisions and the rules.
As an entrepreneur, you are the boss.
You decide to offer something really special! Your encore is the best part of your career! It will be applauded by the people who are looking for the solutions that you offer.
You have all your work experience to draw from, both good and bad.
When I started my first business, my flight school, I consciously made decisions to model the good features I had seen in my flight training at one school and in my experience working for another.
Just as important as the good examples were the bad ones. I definitely did not want to duplicate the practices of those two schools which I had found annoying or even dangerous.
For example, one of the owners of one of them was not very knowledgable about the inividual airplanes’ characteristics and yet he would give advice on whether to fly one that had a minor problem instead of consulting the maintenance department.
I always told my employees not to be afraid to tell a customer if they didn’t know the answer to a questions. I advised them to follow that by saying that they would find out. Then they could consult someone who was more equipped to give a good answer.
My company became known as the school which was approved by the FAA and people knew that we were experts and that they could count on getting the best training from us.
Word-of-mouth is, of course, the best advertising.
What makes for an appealing encore?
I’m a pianist and I would select a piece that demonstrates my expert status. It would be something that is beautiful and also shows off my skills, showing clearly that I have mastered it. One that makes people wish they could do it as well.
The same thing holds true for your encore business. You have put into it all your knowledge gained in your work experience plus your research and training. You chose to work with something that you feel passionate about, that you want to think about every day. Something that you love to help other people to understand and use.
Your job is to convey to your ideal clients that you offer what they are searching for. From you they can get the solutions to their problems.
If you would like to get the clarity and direction uniquely customized to you so that you can build a business that allows you to live the exact lifestyle you choose, learn how here.
Are you enjoying your own business, which allows you to work with your ideal clients?