I’ve made up my mind!
I’m just not going to sell my programs for peanuts ever again.
This isn’t about little eBooks that solve small problems. It isn’t about freebies that help to build your email list.
What I’m talking about here is selling your best stuff, knowledge that you have acquired over the years by study and experience.
Don’t let people buy it for a few dollars.
I know, you want to be giving and generous. You want to help other people. You have the best motives in the world.
But guess what? It will backfire on you.
People don’t value things that they can have very inexpensively. They figure that you get what you pay for.
The generalist/specialist attitude applies here:
If you need cardiac surgery, you don’t shop for the lowest price.
Of course not! You want the best quality you can find. You certainly don’t want to risk your life to save money.
It’s the same with other things that can be life changing.
If people understand that a program can actually propel their businesses to the next level, they are more inclined to buy it. Except for the people who prefer to stay stuck where they are.
I have to admit that when I offered a program that I price in the thousands to a group of people to whom I wanted to give a break, it didn’t work very well. I charged peanuts.
I marketed it as a “lite” version and left out usual features such as live Q&A calls. Very few people enrolled and fewer gave it much attention. Consequently, I didn’t post as much training as usual. When people were luke-warm about responding, I ended the sections quicker than usual.
I’m not happy about this and I won’t repeat it.
It’s not fun to have to admit to mistakes.
Hopefully others can learn from mine though. Which is why I wrote about it.
I will be writing more about this topic in coming weeks.
How do you feel about investing in high-ticket as opposed to low-ticket items?