Women Entrepreneurs and Pricing

Isn’t it time that we women start to value our work? Why do we assign low pricetags to our offerings? It seems to me that after all the conversations about how unfair it is that men make more money for the same jobs as do women, that women entrepreneurs would show that they feel they [ Read more ]

The Shiny Object Trap

Just because something is an opportunity doesn’t mean you have to grab it. Do you suffer from the Shiny Object Syndrome? Yes, it actually has a name and you can even call it Objectivius Shinium Syndromus. It means a common malady shared by people who are attracted to all the new online business opportunities and [ Read more ]

When You Really Need to Get a Lot Done Fast

Do you ever come up on a deadline and panic that you won’t make it? If you’re a procrastinator, I bet you do. I hesitate to say this because if I do, chances are I’ll have to eat my words soon. Oh well, here goes anyway. I have to admit that I often do things [ Read more ]

Encore Women? Who Are They?

People ask me why I chose Encore Women for the name of my business. Isn’t an encore an afterthought? No! As a musician I know that the encore tends to be the prettiest piece of music. The flashiest too. People tend to love encores and applaud enthusiastically. When you create your encore business, you want [ Read more ]

How to be Confident About the Services You Offer

Do you wonder if the services or products that you market are good enough? Are you unsure about your ability to help the people you want to serve? This uncertainty is very common among new business owners. Especially women. It is sad that we women are still influenced by old feelings that we are not [ Read more ]

Do You Hate Marketing?

Do you think of marketing as being salesy and sleezy? Do you have a mental picture of yourself as a slimy used car salescreep? Newsflash: Your attitude about marketing may be the reason your business isn’t flourishing! I know. You are a coach or a designer. You help people. You don’t sell. Wrong! You can’t [ Read more ]

Focus, Focus, Focus

Your Business Requires You to Be Focused. If you don’t have a clear focus, you won’t thrive. This is the second of several posts on the subject of what to do about your business if it isn’t thriving. I read an article in Forbes (November 3, 2012) by Alan Hall that uses a sports analogy [ Read more ]

5 More Tips for Writing Blog Posts

Here are some more ideas for interesting your readers. There’s no point in having a blog if you don’t entice them to read it! If you didn’t see the first three, you can see the article here. One: Make use of trendy topics. Since I am writing this on Halloween, it reminds me that holidays [ Read more ]

3 Tips for Writing Inviting Blog Posts

If you are new to blogging, you may be wondering how to engage your followers. Here are three tips to make your blog posts speak to them. One: Have a very clear topic for each article. The reader should know immediately what it is about because that will determine whether to stay or click away [ Read more ]

How to Survey Your Peeps

Surveying to find out what people want helps you know what to offer. People like to be asked their opinion nd you will learn what their problems are so that you can offer solutions
[ Read more ]

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