Others sneer at the idea of so many.
Obviously you can’t have thousands of close friends.
But wait a minute! Don’t underestimate the value of friends and followers to your business.
Thirty years ago when I started my first business, a flight school, advertising was very expensive.
Yellow pages ads were essential to get people’s attention but very costly. I checked out the competition locally and elsewhere. The ones that had only line ads didn’t get many customers. The display ads were much more effective and, of course, much more pricey.
TV ads were impossibly expensive unless you opted for running them on a program that consisted of nothing but advertising. I didn’t think that people who wanted to become pilots were the type to watch that kind of show!
Radio advertising was the other option but again, very expensive for effective ones. The best kind had a d.j. talking about his flying lessons. Guess who would have to fund his hobby!
Newspaper ads also were expensive because they had to be big enough to be noticed and run often. Dollars running out of my purse.
Fortunately, I had experience with all of these possibilities when I worked as the chief flight instructor for a multi-department aviation company before I started my own school.
The most important thing I had learned was that personal recommendations were the best way to let people know about my school and the quality of training they would get.
I had a good reputation and an excellent record and was known for my high standards.
Enough of the history lesson!
What does this have to do with advertising businesses now?
Big bonus: It isn’t expensive!
The yellow pages have been replaced by LinkedIn. That’s where people go now to check on the business or person that they are considering hiring.
Personal recommendations spread like wildfire through other social media networks such as Facebook, Twitter, Pinterest and Instagram.
We have come to take this for granted.
But don’t just let it happen, maximize the possibilities!
Here are some ways to do that:
Respond to people who do something nice for you, just as you would if it were in person with your family and best pals.
- When someone comments on your post, be sure to reply to the comment.
- When someone shares your blog post with her Twitter followers, tweet her to say thank you.
- When someone retweets one of your posts, definitely thank him.
- If someone often posts content that would be of interest to your audience, retweet or share them with your followers.
Write interesting and helpful content and then drive people to it with social media.
That is how to use social media to boost your business.
Have you used techniques like these to interest people in your offerings?