3 Tips for Writing Inviting Blog Posts

Woman thinking about what to blog about

If you are new to blogging, you may be wondering how to engage your followers.

Here are three tips to make your blog posts speak to them.

One: Have a very clear topic for each article.

The reader should know immediately what it is about because that will determine whether to stay or click away to somebody else’s website.

It is important to have a title that tells succinctly what the post will offer. Cute titles aren’t good because they are confusing. Clarity is what you want here.

Another reason for carefully selecting a title is that search engines reward or punish you after they analyze your title. If it isn’t clear, you won’t get a good location on the search results when people are looking for your subject.

You should use a keyword in your title. One that people would type into the search engine when they are searching for information on your topic.

Two: Write about a solution to a problem that your ideal clients have.

friendsYou should know your ideal clients or customers so well that you know what their wants and needs are. You should know what they struggle with.

Don’t try to solve a big problem or provide solutions to all their needs in one blog post. Address one small piece that bothers them and give clear information about how to address it.

Most new bloggers try to give far too much information in each post. This just confuses readers. The don’t want to get 50 strategies for solving their dilemmas. They can process a few. If you would like them to read the whole article, don’t overwhelm them.

Obviously this is why I am writing about 3 things. They aren’t the only ones I could suggest but I hope that you will easily digest and act on just these few.

People move so quickly from one internet site to another. Generally they aren’t attracted by long posts. I like to keep mine between 500 and 600 words because that is a length that people accept. I add images and vary the text, using bold type, some colored text and lists to provide variety.

If you aren’t sure what concerns them, ask them. I wrote about surveying people to find out what they want to learn in this article: http://www.encorewomen.com/how-to-survey-your-peeps/

Three: Be authentic.

Sharing experiencesShare your personality with your readers. They want to read something written by a real person whom they like. You will have them coming back for more if they feel that you are talking to them. They will begin to feel that they know you and eventually to trust you.

Share stories with them. Everybody loves a story and people are likely to keep reading if the article includes one. It doesn’t have to be about you but it is a good idea to tell about yourself sometimes to enhance that know, like and trust factor.

Of course you aren’t going to be writing primarily about yourself but do let the readers get glimpses of your personality.

Do you make use of all or some of the three tips I gave? If not, which one will you start implementing?

 

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Comments

  1. You have offered the tips that I feel have worked best for me. Though I get a lot of flak about my opinion regarding the length of blog posts, I completely agree eith you that 500-600 words is best. Frankly, I think attention spans grow shorter very minuet!

  2. Good tips. I personally find selecting titles one of the most challenging things. I generally try to have it convey what the post will offer, but also want the title to catch attention.Sometimes the title just seems too boring. I agree about the short attention spans. 500-600 words is good advice, but I am okay with longer in many cases. Going over 1000 words, however is tough. Occasionally I will read a post of that length, but I have to be in the right frame of mind and there has to be some compelling reason. What you do in your posts with breaking the post into sections and varying the text greatly helps readability. My own posts are usually about travel and include a lot of photos. I work on the balance between images and text.

    • Donna, Your posts are very readable because you share so many excellent photos. That precludes being too concerned about the length of your pieces. Oh yes, the titles. Probably the hardest chore in writing blog posts. Eye-catching but not too off the wall!

  3. I definitely agree with your three points. Being authentic stands out to me. People will struggle to connect with you if you do not reveal yourself in your blog.

    • They are likely to just click away if you don’t show yourself in your writing, don’t you think, Phoenicia? I think they just won’t bother to read the whole thing.

  4. Very valuable advice. When I first started my blog, I was just so confused. I had no clue what I was supposed to do or who I was supposed to be writing to. With time, I’ve gotten clearer on that. I personally like the tip for being authentic. I think so many people feel like they have to sound like some vague concept of an expert when they start writing. My take is that the most important thing is that you actually sound like you.

    • Erica, you are absolutely right! We don’t want to try to sound like somebody else. People love authenticity and the feeling that the writing is talking right to them. They want to feel that they know you which is what authenticity is all about.

  5. Great advice Beth, thought I will admit I stumbled on the point about length of the blog post. Many A-list bloggers recommend much longer posts in the 1,500 – 2,000 range and not long ago I read an article that stated even Google gives a little more “love” to longer pieces. Chris Brogan says base your post length on what you have to contribute of value. But if there’s one thing I’ve learned in 6 years of blogging it’s that there will never be true consensus about any of it, though as a reader I have to agree that substance matters far more to me than the length. Thanks so much for the inspiration!

    • Hi Marquita. Yes, the length conundrum! If you are looking for in-depth information, a longer post makes more sense. The real key is knowing what your ideal client is looking for and providing that: quick solutions or meaty length.

    • Beth, thanks for your helpful expert tips here. I appreciate all the comments as well. I’m still working on improving my blog titles. The ‘artsy’ side of me always wants to get artsy, but the marketing side of me steps up to remind me to remember the Internet spiders. Ah, yes.

      The whole commentary over how long or short an article “should” be is one that I myself have decided I need to hand over to the muse, along with a prayer that those who want the info from my longer posts will appreciate it, and those who have the shorter attention spans will speed read and glean what they came for – which may just be to offer their support. So I offer both short and long and everything in between.

      • Melanie, If you can do both – catchy and with a keyword, that’s ideal. I think your solution, offering all different sizes of posts is perfect. I always go with what feels good to you because people sense when you are doing what feels right and not trying for something that doesn’t.

  6. Death to clickbait titles! Titles matter so much. It’s taken me a long time to move more toward problem/solution types of posts, but in the end, that really is what the majority of people are looking for when perusing blog posts. Length will always be a point of contention, but length should fit the topic. Some posts get really in-depth. Those are the ones I bookmark and tend to come back to time and time again because they are full of so much value.

    • Hi Jeri, You’re right; people are looking for solutions. I agree that in-depth articles are often full of worthwhile info but often people are wanting something quicker. The length fitting the topic is right.

  7. Great post Beth. I love number Two: Write about a solution to a problem that your ideal clients have. I will implement that on my next post. =) Thanks for sharing.

  8. I say this way to much, but, since I was a former luddite, I really enjoy these articles. My blogging had been a very important part of reaching out to new readers and suggestions and tips like this means a lot.
    Thanks for sharing this with us.

  9. Personally started out my career as a journalist and learnt to write in ways that make people want to know more. When it comes to the headline it has to contain keywords but it also has to make readers curious and, even better, relate to it. That’s when they click on it.

  10. These are great tips, Beth! I think the first one is one of my biggest challenges. I can write a whole article, no problem, but when it comes to picking a catchy and descriptive title, I’m usually stumped.

  11. I’m pretty aware of the first and third but don’t really do the second. I blog as a hobby, not to make money or promote a business. I believe being authentic is more important than anythng else. Emphasis on keywords or links or things like number in headlines tends to come and go. But if you focus too much on SEO it can take you away from being the authentic voice that your readers will want to hear.

    • Ken, definitely you don’t want to use words that don’t make sense but using a keyword here and there is natural. I understand that you are doing it for fun. Enjoy.

  12. I struggled initially with what blog name or focus I should write, moreso to be effective with the message. Thank you for sharing your tips. I know I am authentic and I am still growing with one and two.

  13. I always like when your own blogs demonstrate the points you are making and you often point to that. In our business, our content is focused more on interesting information women who like jewelry, may want to know. It’s not always problem-solving, although ultimately, the info does address areas that can solve a problem. We do a mix of text and images/products.

    What may not have been unique just to us when starting out is that we designed jewelry and after we started blogging, had to learn about many, many topics; birthstones, fashion, color, holidays, coordinating styles, etc. The additional education & research gives us our blog content.

    • I think the word “problem” is throwing you off, Roz. What jewelry to wear is their problem. If you go at it the other way, that you are providing solutions rather than solving a problem, maybe that will make more sense. You are providing a service – the info about the jewelry and the lovely images so that people will be attracted – and then, oh yes, buy from you. Good job, you two.

  14. I could write for days so your tip about keeping it short is important for me.

  15. Titles are the toughest part, however, as a relatively new blogger, I am still trying to find my voice and be authentic while being interesting. I am definitely growing with each blog post. Thanks.

  16. Thanks, Beth. There’s great valu in this post for me. Since I’m just starting out with my blog, I am doing a lot of fine-tuning. This is nice & simple but spot-on.

  17. Great tips Beth. I love that you mentioned to be authentic. I see a lot of people trying to imitate and they sound robotic or silly.

    • Hi Lee, thanks. Some people have a lot of trouble figuring out how to write and so they imitate. Hopefully it evolves into finding their own voice!

  18. The tip about titles is very interesting to me, Beth. As you know, I write and post on the Huffington Post and often I write a strong title (and check it on the headline analyzer) where it gets a very high rating and yet they change the title and often I have no idea where the title they come up with, comes from. And they don’t get a good score when analysed. As you post there too, I am curious about your take on this. Storytelling is definitely a key for me as well when I write. I want to start a conversation with the reader and have them feel that they are part of it. Personally, I don’t write short pieces, as the ideal new length I keep hearing is between 1200-1500 words. I used to be “advised” to write maximum 700-1,000 words, so things have changed. Because I write lifestyle pieces, I am offering people less of a solution, and more of a way to question things in their own life and to go deeper than maybe they have before and ask themselves some questions. Thanks for the tips and I am ready to sit down this weekend and take my recent inspirations and write a new piece!

    • Beverley, There’s no point in questioning the Hufflington Post! They do what they do. For other articles, it makes sense to do what has worked before in attracting people you want to attract. As to the length, you write such good articles that I wouldn’t worry about it. Write what you have to say and then quit! Have fun writing the new piece!

  19. I like the “too much information” tip the best, Beth. Great reminder as I struggle with that one. Not wanting to ‘leave out anything important’ then the article becomes too bulky.

  20. Cutesy. Yeah. Cutesy is fine if, as you mention, it contains keywords that people are actually using to find businesses like yours. And if you can be provocative, too, so much the better! Re length: My content management peeps say about 600 words is what you need to explore a subject thoroughly and establish your credibility and authority. But oddly, the long ones — 2,500 words or more — are the ones that get the most comments and shares. Where the hell people find the time to read all that is beyond me, because I don’t!. One of the best pieces of advice I’ve ever received about blogging is something you touched on here — providing solutions to all their problems at once. I was told to pick a theme for the month; introduce it in your first week, and then in subsequent posts for the month, touch on the various aspects you’ve outlined at the start. Now that REALLY shows you know your stuff! And it works, too. Great job, Beth. Thanks.

    • I agree, Jackie. I wouldn’t have time to read many posts if they were 2500 words or more. Only when wanting to get thorough research accomplished would I be looking for that kind of complete info. Breaking the topic into several posts makes much more sense for us and for our readers, I think.

  21. Ruth Solberg says:

    I think I follow number 1 and 3 pretty well. But my blog is more personal writing with my views on some things, so I never really write to solve problems. I guess mine is more to maybe make people think a little or just share my thoughts. But for a business blog I think all are excellent tips.

    • Ruth, Welcome to my blog. I’m glad you think my tips are good for business blogs. It’s good to know that you follow a couple of them even though your blog is personal.

  22. Thanks for these wonderful tips. I found #2 the most helpful. All I need to do is think of a question I have been asked about often and write as though I am answering that person. Makes the whole process seem much simpler!

  23. Great tips Beth!

    Although this is my very first visit to your blog. Upon visiting
    your blog page, you’ve certainly had a very extensive and varied
    level of entrepreneurial experiences as well!

    And I just love the title of your book BTW!LOL! It’s extremely catchy and
    intriguing!

    And I think your three proven tips are extremely practical and straight forward! Nothing
    over the top, just plain old common sense marketing! Best of luck with your book!

    And thanks so much for sharing your three extremely practical tips!

  24. You’ve selected the top tips to use for a blog post.I use all of your suggestions. Also, I think readers tend to scan posts so I break the post up in chucks of information.Psychology can get tricky. Sometimes I struggle breaking down theoretical information without losing the meaning of the theory or concept.

    • Pamela, it can be a juggling exercise when you try to break large chunks of info into more digestible pieces. You’re right: people certainly do scan and we don’t want them to get bored or overwhelmed.

  25. I agree with the 3 tips and the one I agree the most is “Be Authentic”
    To me thats what blogging is all about. Being truth and authentic to yourself and your audience will connect with you.

  26. For the longest with my blog, I struggled just to get to 300 words. With time and more writing I easily reach 500-600 for nearly every post now.

  27. Hi Beth, these are the tips I try to go by as I write my blog posts. I love to solve that what wine to serve dilemma and the research for it is awesome. Lol 🙂

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