If you are new to blogging, you may be wondering how to engage your followers.
Here are three tips to make your blog posts speak to them.
One: Have a very clear topic for each article.
The reader should know immediately what it is about because that will determine whether to stay or click away to somebody else’s website.
It is important to have a title that tells succinctly what the post will offer. Cute titles aren’t good because they are confusing. Clarity is what you want here.
Another reason for carefully selecting a title is that search engines reward or punish you after they analyze your title. If it isn’t clear, you won’t get a good location on the search results when people are looking for your subject.
You should use a keyword in your title. One that people would type into the search engine when they are searching for information on your topic.
Two: Write about a solution to a problem that your ideal clients have.
Don’t try to solve a big problem or provide solutions to all their needs in one blog post. Address one small piece that bothers them and give clear information about how to address it.
Most new bloggers try to give far too much information in each post. This just confuses readers. The don’t want to get 50 strategies for solving their dilemmas. They can process a few. If you would like them to read the whole article, don’t overwhelm them.
Obviously this is why I am writing about 3 things. They aren’t the only ones I could suggest but I hope that you will easily digest and act on just these few.
People move so quickly from one internet site to another. Generally they aren’t attracted by long posts. I like to keep mine between 500 and 600 words because that is a length that people accept. I add images and vary the text, using bold type, some colored text and lists to provide variety.
If you aren’t sure what concerns them, ask them. I wrote about surveying people to find out what they want to learn in this article: http://www.encorewomen.com/how-to-survey-your-peeps/
Three: Be authentic.
Share your personality with your readers. They want to read something written by a real person whom they like. You will have them coming back for more if they feel that you are talking to them. They will begin to feel that they know you and eventually to trust you.
Share stories with them. Everybody loves a story and people are likely to keep reading if the article includes one. It doesn’t have to be about you but it is a good idea to tell about yourself sometimes to enhance that know, like and trust factor.
Of course you aren’t going to be writing primarily about yourself but do let the readers get glimpses of your personality.
Do you make use of all or some of the three tips I gave? If not, which one will you start implementing?